Wednesday 27 July 2011

What the internet is HIDING from you


The internet is, without a doubt, one of the most far-reaching inventions in human history. Its potential for education and swift communication - and organisation - is immense. In fact, it has already become the number one tool of education for many around the world. (The fact that Wikipedia, followed by its many minor clones, seems to be the number one source of said "education" is less than commendable, but more on that on some other occasion.)

The goal of the internet was to expand an individual's world far beyond local boundaries. 
And it did... for a long time.

And then came December 4th, 2009.

If you don't know what happened on that date, chances are that you also still believe that the internet is showing you anything you want it to show.
It is not.
Thanks (mostly) to Google - which now could justly be called infamous - your world is narrowing, not expanding. And the worst part of it is precisely that you may not be aware of it.

Read this book.
Or at least read this interview. You'll thank us for it.


And by the way, there are ways around Google. Our favourite search machine is DogPile, a meta-search machine that gathers results from other search machines, showing you what is to be found where.

So, if you want to make a dent, however small, into Google's monopoly and its claims over your life and your thought, choose results from other search machines, whenever possible. That's what we do.




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